The flexible capabilities of modern Internet-based platforms for management and development of small and medium-sized businesses are increasingly at the service of owners and managers in a highly competitive industry such as aesthetics.
How to ensure growth online and gain a wider audience and clientele?
One of the most dynamically developing factors on the market for aesthetic procedures remains the media presence and advertising. However, before you put effort and money into it, it is important to have something to advertise!
The development of the brand goes hand in hand with the development of a wide range of services and the accumulation of a portfolio of satisfied and subsequently loyal customers. There are many ways to plan to expand and win new markets. When we talk about online presence in a highly competitive segment, it is important to mention the need for a memorable corporate vision with an accompanying logo, colors, graphic identity.
Online presence and identity
Online presence, company website, promotional materials, business cards, etc. they must be sustained in the same aesthetics. Consistent brand management is one of the most important aspects immediately after providing quality services.
A recognizable corporate identity can help increase revenue by an average of up to 23%, and a basic solution such as a choice of corporate colors and a memorable trademark or logo increases business recognition by an incredible 80%.
It is important that the company's vision is presented in the same way in all your social networks (Facebook, Instagram, Twitter, TikTok, YouTube, website).
Do you know your customers?
Businesses that use the data collected about their customers to organize it for the benefit of management are growing by an average of 30% per year. Using custom customer folders or cards gives you a whole host of data analysis capabilities and trends within your sites, as well as between different departments and sites.
Customer registration forms when registering a part online are a good way to collect basic information such as name, age, profession, e-mail, phone number, where they found out about your aesthetic center and others.
Carefully and responsibly used personal information can give you opportunities to collect individual feedback and targeted advertising in the form of special discounts or discounts for package visits.
Integrated CRM business management
With FashionPoint products you can see for yourself that digitalization has a huge creative and organizational potential in the field of services, and in particular in the field of aesthetic medicine.
We offer an innovative comprehensive integrated business management service that can cover all aspects of your business. Possibility for individual configuration with maximum flexibility in the management of booking hours, procedures, customer information, integration of advertising and targeted proposals, mailing lists and maintenance of customer cards for maximum clarity and accurate reporting.
That's right, in addition to precise and efficient booking software, Fashion Point offers much more as added functionality! With our help you can control in real time every aspect of your business, as well as budget various activities and activities, monitor reporting information and receive specific reports in certain areas.
Why use specialized management software
Dedicated software helps you ease and reorganize your data and information. The capabilities of a CRM system specifically designed for your business will allow you to store customer data and even entire files with information such as general health status, number and type of procedures performed, scheduled visits, and reporting when offering a discount rate or free visits.
Your customer database not only gives you an idea of how to reach new customers, but also how to work on retaining existing ones and turning them into loyal customers.
Leave a comment