Cosmetics and beauty

Какво предлагат салоните за красота?

By: fashionpoint_author | Categories: Cosmetics and beauty

В зависимост от концепцията, някои салони са по-тясно профилирани, докато други се стремят да покрият колкото се може по-широк диапазон от предлагани услуги. 

Каква е разликата между естетичен център, салон или студио за красота

By: fashionpoint_author | Categories: Cosmetics and beauty, Aesthetic and laser centers

Каква е разликата в предлаганите услуги между козметичен салон, студио за красота или естетичен център? 

Какво трябва да знаете за дермалните филъри

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Нарастващият интерес на клиентите към неинвазивни козметични процедури определя трайния растеж на пазара на дермални филъри.

Какво е химичен пилинг

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Химичният пилинг е класически метод за възстановяване, ревитализация и подмладяване на кожата на лицето. 

Мезотерапия и тредлифтинг – кога се прилагат

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Все по-често виждаме тези процедури използвани в тандем за постигане на естествен и траен подмладяващ ефект - неинвазивна алтернатива на хирургичния лифтинг. 

Какво е микроблейдинг

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Микроблейдингът е  сред най-популярните процедури за перманентна козметика в естетичните центрове. 

Какво е дермапланинг?

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Дермапланингът има различни приложения и може да помогне за възстановяване и ревитализация на кожата, намаляване на пигментация, белези от акне или други кожни несъвършенства, като разкрие нов слой неувредена кожа.
 

Тенденции в естетичните процедури през 2023

By: fashionpoint_author | Categories: Cosmetics and beauty, SPA and wellness

През 2023 година изглежда ще наблюдаваме траен интерес към неинвазивните и апаратните естетични процедури, които предлагат естествено изглеждащи резултати с дълготраен ефект. 

Какво (не) знаем за радиочестотния лифтинг

By: fashionpoint_author | Categories: Cosmetics and beauty

Една от най-ефективните неинвазивни стягащи процедури в момента - радиочестотната (RF) терапия неслучайно е сред предпочитаните методи за подмлядяване. 

Най-търсените терапии за премахване на бръчки и подмладяване на кожата на лицето

By: fashionpoint_author | Categories: Cosmetics and beauty

Процедурите за подмладяване и изглаждане на кожата остават сред най-търсените услуги в естетичните центрове.

Как да стартирате и развиете печеливш естетичен бизнес: 5-те най-търсени типа процедури

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Търсенето на естетични и козметични услуги нараства, което отваря редица възможности за предприемачите в тази сфера.

Популярни ли са още процедурите за мигли и вежди

By: fashionpoint_author | Categories: Cosmetics and beauty

Краткият отговор е "да". Процедурите за контуриране и акцентиране на лицето като микроблейдинг и перманентен грим все още се радват на голямо търсене в естетичните центрове. 

Изместват ли апаратните процедури класическото почистване на лице

By: fashionpoint_author | Categories: Cosmetics and beauty

За да не изоставате от конкуренцията е добра идея да поддържате поне една алтернатива на класическото почистване в своя естетичен салон. 

Нютокс – новият ботокс

By: fashionpoint_author | Categories: Cosmetics and beauty

Jeuveau™ или Нютокс (Newtox) е рекламиран от Evolus като заместител на класическия ботокс - има ли разлика и каква е тя? 

Лазер или фотоепилация – от какво се нуждае вашият естетичен център

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

IPL или LHR – какво трябва да знаем за най-популярните методи за професионална епилация

Най-търсените естетични процедури за есен 2022

By: fashionpoint_author | Categories: Cosmetics and beauty

В края на лятото интересът към естeтичните процедури отново се покачва. Кои са най-често търсените разкрасяващи методи на прага на есента?

Наредба № 15: какви са изискванията за отваряне на салон за красота

By: fashionpoint_author | Categories: Hair salon, Cosmetics and beauty, Dermatology and aesthetic medicine

Основната наредба, която регулира дейността на козметичните и фризьорски салони в България е т.нар. Наредба № 15, обнародвана в далечната 1987 г. и с някои промени активна и днес. 

Най-търсените методи за премахване на пигментни петна

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine, Aesthetic and laser centers

Вероятно немалко от вашите клиенти търсят решение за премахване на пигментни петна. Кои са някои от най-популярните и търсени от клиентите методи, които благоприятно повлияват тези проблеми? 

Поглед към пазара на естетични процедури за лице

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Бъдещето принадлежи на неинвазивните или мини инвазивните процедури за лице, които дават бърз и дълготраен резултат, като в същото време имат минимално време за възстановяване.

Какво е "бейби ботокс" и защо е толкова популярен

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Baby Botox - една идея, която обещава нещо много различно: лице, което изобщо не образува бръчки. Уловката е, че инжекциите с ботокс трябва да започнат от рано - още на 20-25 години. 

How to achieve a "natural vision"

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

How to help potential clients who have not undergone rejuvenating and tightening aesthetic procedures to orient themselves in the specifics of the offered therapies.

3 current trends in the world of aesthetic procedures

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Over the past year, we have observed various trends worldwide, which have outlined new directions and challenges in the beauty segment. What are the most intensively developing areas in aesthetic procedures in 2021?

Has the aesthetic industry overcome the pandemic crisis?

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

How is the market segment of aesthetic medicine and beauty care recovering after a difficult year of lockdown? Anush Movsesyan - Chief Nurse in Aesthetic and Cosmetic Medicine - shares her observations on how cosmetic medicine remains largely unaffected by the global pandemic to Enterpreneur.com

Guarantee excellent service for your customers - here's how

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Cosmetics and beauty, Booking software, Book an appointment online

Convenient, fast and easy booking - this is the requirement of the market in 2021, and we at Fashion Point offer not only this, but also much more added functionality that will help your business to grow and grow to a qualitatively new level of work!

Is the market for aesthetic procedures waking up in 2021?

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty, Booking software

Experts say that this is a good sign and the trends for the beauty segment are rather good against the background of the general economic situation. Bulgaria, as part of the European Union, does not stay away from global trends, which in short means a steady increase in turnover until the end of the study period.

The most demanded aesthetic services in 2021

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

More and more clients are choosing non-invasive cosmetic procedures, and in 2019 alone they are over 80 million, according to a publication by IAPAM (International Association of Physicians in Aesthetic Medicine).

What we need to know about the market for hyaluronic fillers in the coming years

By: fashionpoint_author | Categories: Cosmetics and beauty, Dermatology and aesthetic medicine

Injectables use hyaluronic acid in the form of a biocompatible gel to give volume and natural freshness to the skin.

Laser hair removal as a business opportunity

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Laser hair removal is gaining more and more loyal followers for a number of understandable and logical reasons - high efficiency, good value for money, and the increasing availability of this innovative method on the market in Europe and the world.

By: fashionpoint_author | Categories: Cosmetics and beauty

The method is considered one of the main competitors of plastic surgery and is preferred by many clients because of the effective results and gentle procedure.

Aesthetic procedures for men

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Many owners and managers of beauty centers and beauty salons report an increase in demand for services for men. We already know that the trend is not only sustainable, but intensifying - more and more procedures are offered for the stronger sex, and worldwide research shows that men are spending more and more different procedures - from the gold standard - barber and hairdressing services to specialized aesthetic procedures such as hair removal, peeling, laser, etc.

What are the most sought after aesthetic procedures in winter

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Traditionally, aesthetic centers and beauty salons are preparing for increased interest and more reservations for aesthetic procedures in May and June. In many cases, the first "wave" starts in March. A recent study indicates that facial rejuvenation and lifting procedures will also be among the most desirable procedures in the coming months. Laser hair removal has also been on the rise in recent winter months in preparation for the spring and summer seasons.

Book hours online - benefits and practices

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Cosmetics and beauty, Booking software, Book an appointment online, Features

Pre-booking classes online is an increasingly preferred form of work for hairdressing salons, manicures, solariums, fitness and more, especially in times of global pandemic, requiring strict hygiene measures and social distancing.

How to manage your aesthetic clinic with Fashion Point

By: | Categories: Marketing posts, Cosmetics and beauty, Booking software

Developing and managing a popular aesthetic office or clinic can be a serious challenge if you do not have the right tools or experience. Businesses are becoming more dynamic and competition is intensifying in one of the fastest growing segments of the services market.

We at FASHION POINT offer you an innovative system developed specifically for the needs of the management of aesthetic clinics, salons and private practices.

Digital receptionist: software for effective management of your salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.

How to develop a successful beauty salon? Learn from those who already do!

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty

Always keep an eye on trends in the field and be sure to learn something new when you have the opportunity. Keep a close eye on good professionals and successful business examples! When running a beauty salon, every step is important - the segment is constantly evolving at a rapid pace. The competition does not sleep. The battle for a piece of the market is getting fiercer.

How to attract new clients to the beauty salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, Booking software, Book an appointment online

Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.

The most popular facial procedures

By: | Categories: Cosmetics and beauty, SPA and wellness

Facial treatments are among the most popular services sought after in beauty salons. The desired result is fresher skin, better appearance, increased self-confidence and better general health.

Beauty salons: the challenges for small businesses

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

We have identified some of the biggest challenges that small business owners and managers face on their path to success.

Anti-aging: Can we stop aging

By: | Categories: Cosmetics and beauty

Procedures and preparations that slow down aging and reduce its consequences address the negative consequences of degenerative processes or seek to prevent them. Stimulating the body's regenerative forces in various ways can help efforts in this direction.

Satisfied customer is the best advertisement

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

Do you run a beauty salon that has a constant flow of clients, is self-sufficient and even works for profit, but your ambitions do not stop there? Excellent!

There is no second chance to make a good first impression

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.