Many potential clients are considering a visit to an aesthetic center, but are worried about the procedures offered. Why is this so? Despite the undeniable advancement of technology and the dynamic development of the nature of aesthetic procedures, many people still associate the industry with heavy, often surgical intervention, high prices and results that are "too visible".
Anyone who takes the time and trusts the opinion of professionals will be able to see the opposite! How to help potential clients who have not undergone rejuvenating and tightening aesthetic procedures to orient themselves in the specifics of the offered therapies.
The Natural Look
One of Vogue's latest articles on the subject deals with the concept of "natural vision" - a trend that is becoming increasingly popular and attracts people who have not yet undergone any of the modern aesthetic procedures.
Recommended by leading doctors and cosmetologists worldwide, "natural vision" has gained popularity in recent years. Cosmetic procedures are evolving and beauty trends are moving away from the overly sculpted, unnatural features of the past decades. Today, small corrections are made, which are made with an individual attitude to the patient and in harmony with the authentic appearance.
"When we talk about natural vision, we are talking about the use of techniques in aesthetic medicine that adjust, balance and improve the patient's appearance in harmony with the unique appearance," said Dr. Wasim Taktuk, quoted by Vogue
The idea is a fresher and more natural appearance in combination with reducing the effects of aging, extremely careful intervention, which in essence does not change facial features, unlike plastic surgery and other invasive methods.
"People want to feel confident. Being confident means looking like yourself, not like someone else, and this is achieved with minimal adjustments where it's really needed," said Dr. Marco Nicoloso of the Ouronyx Clinic, who is betting. of the concept "less is more" - "less is more"
It seems that the careful dosing of the used preparations and techniques is the key to such a modern trend for a natural and fresh appearance.
How to help clients choose procedures and therapies with which to achieve the desired effect and to trust the services of aesthetic centers and clinics? Here are some of Vogue's tips:
Careful use of Botox
When the goal is to reduce the effects of aging, Botox is one of the preferred interventions that guarantee an astringent and rejuvenating effect. In order for the patient to preserve the natural features of the face and to avoid disruption of facial expressions (a well-known side effect of botulinum toxin overdose), it is important to use the product in micro doses and the procedures are in the right places at the right time.
On the one hand, this prevents over-correction, and on the other hand, patients are encouraged to do more but less invasive procedures depending on the effect achieved.
"Less botulinum toxin is injected to reduce but maintain muscle movement to soften lines and wrinkles with a very natural result," says Nicoloso. "It's at the heart of the philosophy of natural vision, we strive to offer results that are vivid and expressive."
Raising eyebrows
One of the key places to inject Botox is in the area of the eyebrows - the so-called. Botox brow lift. This technique is extremely effective in maintaining a fresh appearance and reducing the negative effects of aging and sagging skin.
Treatment in the mouth
Another area that first falls victim to aging and loss of skin elasticity over the years is around the lips. Sagging skin creates an unpleasant effect that makes the expression "sad" or "frown"
"Using Botox in this area weakens the sagging effect, and the goal here is to soften the facial expressions, not to freeze them completely," explains Dr. Taktuk. The minimum quantities and the distribution of the doses in several procedures within months is the key to preserving a natural and authentic appearance, while at the same time addressing the existing problems, the specialist reminds.
Fresh look with hyaluronic acid
When it comes to fillers, hyaluronic acid comes first. HC-based preparations have the ability to preserve natural facial expressions and reduce the risk of lumps and swelling. The additional effect of hyaluronic acid is increased skin hydration, which contributes to a fresh and natural effect.
"Hyaluronic acid is excellent for restoring lost volume," said Dr. Taktuk, quoted in a Vogue article.
Recovery in the area around the eyes
With age, the skin first descends to where it is finest. The eye contour is among the first to fall under the blows of time and skin aging. The application of fillers in this area creates an immediate rejuvenating effect without invasive procedures. Many clients who are unsure whether they want to undergo a rejuvenating procedure would actually benefit from a series of hyaluronic acid therapies. The effect is immediate and the changes are not structural - the skin's hydration is improved, the fine lines are smoothed and the face acquires a younger, healthier look.
Recovery in the jaw area
The lower part of the face is just as important as the fit. To achieve a fresh, youthful look, Dr. Nikolosos recommends strategically placing a filler in the jaw area for more expressiveness and restoration of contour.
Maintaining skin health
For the procedures to be effective, it is important that the skin care is up to standard. The best advice you can give your clients is to maintain their skin all year round. Vitamin C, vitamin A, ceramides and niacinamide are recommended. Vitamin C is basic for the endogenous production of collagen, which is extremely important for fresh and supple skin.
Another important element that helps maintain a natural look with young and firm skin are SPF products that protect against the harmful rays of the sun. Solar radiation can cause fine lines and reduce collagen and elastin in the skin. "The role of SPF is to reduce external aging," explains Dr. Taktuk. "Here we take into account photodamage - aging from the sun, as well as various other factors, such as smoking."
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