Marketing posts

Our tips are designed to help owners, managers and employees in beauty salons, barbershops and hairdressers, beauty studios, spas and wellness centers, medical and dental clinics, fitness and dance studios and much more…

Blog

07

NOV 2022

Не забравяйте тези 3 маркетинг стратегии за коледния сезон

By: fashionpoint_author | Categories: Marketing posts, Booking software, Features

Навременното планиране на маркетинг стратегия по празниците ще ви помогне не само да извлечете максимум продажби, но и да привлечете трайно клиенти за следващата година. 

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19

AUG 2022

Офлайн маркетинг възможности за естетични бизнеси

By: fashionpoint_author | Categories: Marketing posts

Някои класически методи за популяризиране на бизнеса като билбордове, печатна реклама и събития могат да имат впечатляващ ефект за бизнесите в естетичния бранш, без това да е твърде скъпо. 

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22

JUL 2022

Как да използвате потенциала на социалните мрежи за незабавно развитие на вашия естетичен бизнес

By: fashionpoint_author | Categories: Marketing posts, Features

В епохата на селфитата и сторитата, използването на актуалните канали за социална комуникация е важно условие за популяризирането на вашия естетичен бизнес.

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14

JUL 2022

Бърнаут на работното място: как да се предпазим от него

By: fashionpoint_author | Categories: Marketing posts

В сферата на естетичните услуги професионалното прегаряне е разпространено и е един от най-сериозните фактори за напускането на ценни професионалисти и кадри. Как да се предпазим от него? 

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12

JUL 2022

Бърнаут на работното място: как да го разпознаем

By: fashionpoint_author | Categories: Marketing posts

Как да разпознаем симптомите на бърнаут на работното място? По данни от проучване на Националното сдружение на общопрактикуващите лекари, 70% от медицинските специалисти в България страдат от този синдром.

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21

JUN 2022

Обслужване и ангажираност на клиентите в сферата на услугите

By: fashionpoint_author | Categories: Marketing posts, Book an appointment online

Най-работещата стратегия за бизнеса е добрата комуникация. Общуването между клиентите и бизнеса е винаги двустранно. Използвайте различни канали, които достигат до вашата аудитория.

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15

JUN 2022

5 фундамента на успешния естетичен център

By: fashionpoint_author | Categories: Marketing posts

Ако искате да стартирате бизнес в сферата на естетичните услуги или вече управлявате фризьорски салони, салони за красота, маникюр и педикюр, солариуми, фитнес, естетични центрове и клиники, следващите редове може да са ви полезни. 

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31

MAY 2022

Три активатора за растеж в естетичния бизнес

By: fashionpoint_author | Categories: Marketing posts

В бизнес мениджмънта често се говори за т.нар. „активатори“. Разглеждаме ги не само като съвкупност от техники за подобряване на работните процеси, но и като концепция, която ще ви помогне да направите бизнеса си по-стабилен и конкурентноспособен.

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17

MAY 2022

Оптимизирай бизнеса: ефективно управление за малки и средни естетични центрове

By: fashionpoint_author | Categories: Marketing posts, Booking software

За да се реализира ефективно на един особено динамичен и висококонкурентен пазар, бизнесът има нужда от оптимизация на управлението в няколко насоки. Вижте повече: 

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16

MAY 2022

3 проверени стратегии за задържане на клиенти

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online

Значението на индивидуалното клиентско преживяване е решаващо. Вижте как можете да подобрите своята стратегия на обслужване с тези 3 примера за добри практики за привличане и задържане на клиенти.

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29

APR 2022

9 причини да изберете FashionPoint: Организация на резервациите от ново поколение

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online, Features

Предимствата от работата с FashionPoint са многобройни. С лекота управлявате поръчки, записване на часове, изписване на посещения от пакетни услуги, пренасочване на задачи и цялостното взаимодействие между различни обекти, отдели или бизнес звена в рамките на фирмата, и това далеч не е всичко...
 

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19

APR 2022

Актуални тенденции в СПА процедурите през 2022

By: fashionpoint_author | Categories: Marketing posts, SPA and wellness

Sanus Per Aquam (Здраве чрез вода) е класическа формула за бизнес успех и доволни клиенти. Какви са актуалните тенденции в сферата на СПА и какво можете да извлечете от тях за целите на собствения си естетичен бизнес? 

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08

APR 2022

Как да изградим работеща маркетинг стратегия за естетични центрове

By: fashionpoint_author | Categories: Marketing posts

Естетични центрове, козметични студия, фризьорски салони, студия за красота, татуировки, маникюр... Независимо от нишата на вашата дейност, част от успешната стратегия за бизнес развитие е инвестиция в ефективен маркетинг.

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30

MAR 2022

Как да извлечем максимума от потенциала на своя естетичен бизнес

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online, Features

Онлайн резервациите са ключът към спестяване на време и ресурси – така клиентите могат да си запазят час 24/7 без значение работното време на обекта. 

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17

MAR 2022

Собствен естетичен бизнес - стъпка по стъпка

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Features

Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект. 

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11

MAR 2022

Как да оптимизираме резултатите от потребителското търсене в сферата на естетичните услуги

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения. 

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28

FEB 2022

Как да изградим силно онлайн присъствие за своя естетичен бизнес

By: fashionpoint_author | Categories: Marketing posts

Oнлайн присъствието в един силно конкурентен сегмент като естетичния бизнес е немислимо без качествена и запомняща се фирмена визия. Това включва, но не се изчерпва с фирменото лого, цветове, графична идентичност.
 

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25

FEB 2022

Интегрирано CRM управление за салони за красота

By: fashionpoint_author | Categories: Marketing posts, Features

Интегрираната система за управление ви дава значителна преднина пред конкуренцията. Тя помага да следите резултатите и да адаптирате бизнес целите си към привличане, задържане и повишаване на удовлетвореността на клиентите.

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21

FEB 2022

Как да организираме работния процес ефективно

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Dermatology and aesthetic medicine, Aesthetic and laser centers

Въвеждането на стандартни оперативни процедури в организационната структура на вашия естетичен бизнес ще спомогне за по-добра работа във вашия екип.

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31

JAN 2022

Вътрешните фактори за изграждане на добър екип: още техники за ефективна работа

By: fashionpoint_author | Categories: Marketing posts

Ефективността на вашия бизнес зависи както от умението на служителите да работят в екип, така и от умението на мениджърите да сформират и управляват ефикасно своя персонал. Днес способността за работа в екип е ключово умение и условие за успешното координиране и гладкото протичане на работния процес. 

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30

JAN 2022

Техники за ефективна работа в екип

By: fashionpoint_author | Categories: Marketing posts

Как да изградим проспериращ работен модел в своя екип? Следващите техники и идеи за подобряване на екипната работа ще ви помогнат да насърчите развитието на по-сплотен, по-ефективен и по-ентусиазиран екип

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07

JAN 2022

6 нови уелнес тенденции, които да държите под око през 2022

By: fashionpoint_author | Categories: Marketing posts, SPA and wellness

Ако сте собственик, мениджър или служител в естетичен или здравен бизнес, вие сте наясно колко важно е да разбираме правилно нагласите на своите клиенти и пациенти. Техните нужди и потребности са това, което кара бизнесите в сферата да се развиват, да се разрастват и да са гъвкави, за да отговорят на новите трендове и желанията на клиентите. 

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30

DEC 2021

Маркетинг стратегии за вашия естетичен бизнес през новата година

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

Позиционирането на вашите услуги предвид пазара позволява да разработите своя собствена ниша и да осигурите постоянна клиентела както от „уста на уста“, така и чрез маркетингови стратегии и добре планирана реклама.

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13

DEC 2021

Поставяне на финансови цели за вашето студио през новата година

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Aesthetic and laser centers

Краят на 2021 е близо - време е за оценка и преосмисляне на изминалите месеци и планиране занапред. Едно от най-добрите решения за развитие на вашия естетичен бизнес е определянето на финансови цели за новата година. 

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22

OCT 2021

The battle for loyal customers

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.

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24

SEP 2021

3 useful practices for a cohesive team

By: fashionpoint_author | Categories: Marketing posts, Hair salon

In the field of services, the development of a successful business is largely due to qualified professionals and their relationship with customers. To build an excellent team, it is important to invest time and effort in specific training that will help your employees fit into the environment.

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29

JUL 2021

Management of aesthetic centers and clinics: responsibilities, management and optimization

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online, Features, Dermatology and aesthetic medicine, Aesthetic and laser centers

Salons are beauty, aesthetic centers and plastic surgery clinics by their nature offer voluntary treatment and therefore rely on their own marketing strategies to stimulate their business. This makes the management of these sites much closer to the management of small and medium-sized businesses in the corporate sense of the word than to the classic health management, where it relies on clinical pathways and planned operations.

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05

JUL 2021

The hybrid workflow in the aesthetic industry, or how to precisely synchronize the work of our team with Fashion Point

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online, Features

With Fashion Point you effectively manage your team with precision, planning shifts and employment according to the orders made. All this happens easily and efficiently through an intuitive interface accessible to computers, tablets and mobile devices. You can serve your customers and receive feedback from them anywhere, anytime. All you need is an internet connection and Fashion Point!

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30

JUN 2021

Как да увеличим онлайн резервациите и да привлечем нови клиенти

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online

The specific nature of the work in the segment requires great flexibility in the management of customer information. We know that you need precise scheduling of hours for consultations and procedures, effective employment planning and accuracy in the engagement of employees, equipment, offices and specialized equipment.

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27

MAY 2021

Effective operation of your site with CRM system from Fashion Point

By: fashionpoint_author | Categories: Marketing posts, Booking software, Book an appointment online, Features

One of the most valuable resources is time - that's why we help you optimize it - providing all the conveniences to your customers, providing fast and trouble-free service that helps you stay one step ahead of the competition.

Online reservations are the key to saving time and resources - so customers can book an hour 24/7 regardless of the opening hours of the site. We have integrated a precise reservation system, which, however, has a very seriously expanded functionality that helps to develop all business processes.

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21

MAY 2021

How to attract more customers, more reservations, more revenue

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.

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05

APR 2021

The return of barbershops

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

A phenomenon called barber shop is returning to the European market. Barbershops, almost forgotten in time as a place for aesthetic services, but also as a center for socialization and relaxation, have become established over the past 10 years as a kind of trend that will be talked about.

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19

MAR 2021

Key tactics for successful management and development of a hairdressing and beauty salon

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online

Hairdressing, beauty and aesthetic salons are among the fastest growing small businesses in the field of services. In such a dynamic and highly competitive environment, businesses need sustainable management, brilliant planning and efficient utilization of resources in addition to offering excellent products and services.

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19

FEB 2021

Aesthetic procedures for men

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Many owners and managers of beauty centers and beauty salons report an increase in demand for services for men. We already know that the trend is not only sustainable, but intensifying - more and more procedures are offered for the stronger sex, and worldwide research shows that men are spending more and more different procedures - from the gold standard - barber and hairdressing services to specialized aesthetic procedures such as hair removal, peeling, laser, etc.

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12

FEB 2021

What are the most sought after aesthetic procedures in winter

By: fashionpoint_author | Categories: Marketing posts, Cosmetics and beauty

Traditionally, aesthetic centers and beauty salons are preparing for increased interest and more reservations for aesthetic procedures in May and June. In many cases, the first "wave" starts in March. A recent study indicates that facial rejuvenation and lifting procedures will also be among the most desirable procedures in the coming months. Laser hair removal has also been on the rise in recent winter months in preparation for the spring and summer seasons.

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04

FEB 2021

Organization, planning and management of health and aesthetic centers

By: admin | Categories: Marketing posts, Booking software, Dermatology and aesthetic medicine, Aesthetic and laser centers

Increasingly, in the aesthetic industry there is talk of organization and proper management approach in business. These are basic and fundamental steps that are not something new in practicing businesses outside Bulgaria - how do they achieve this? 80% of the answer to this question lies in the proper management and marketing of customer visits and subsequent business processes during their implementation.

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30

JAN 2021

Cost optimization, pricing and budgeting in aesthetic centers

By: fashionpoint_author | Categories: Marketing posts, Features

How can you have better control over a wide range of activities and tasks without taking up all your time and resources to work? Many owners and managers of hairdressing salons, beauty centers and offices are faced with the serious task of managing almost every aspect of their business. This allows for optimized control over each step, but also creates enormous tension and carries a lot of responsibility. In one of the fastest growing segments of the services market - the aesthetic industry - business is becoming more dynamic and competition is intensifying.

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06

JAN 2021

How to develop your aesthetic center

By: fashionpoint_author | Categories: Marketing posts, Booking software

Flexibility is very important not just for survival, but for the sustainable development of your business. Be one step ahead of others and optimize opportunities to attract and serve new customers remotely. Apart from the fact that time is the most valuable and non-renewable resource, given the need for anti-epidemic measures, more and more customers are attracted by opportunities for remote service and consultations, cashless payment and online booking for physical site visits. All these things are a great convenience for you, your business and your employees and partners.

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01

DEC 2020

Why customer feedback is important to your business

By: fashionpoint_author | Categories: Marketing posts

Your business needs a solid foundation to keep you close to your customers while saving you time, resources and effort. Reservation management allows you to focus on the important things while the administrative work is taken over by our flexible system. The data that your customers provide is the first step in accumulating a critical mass of information that you can use to improve your services and service.

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30

NOV 2020

How to sell more bookings online - manage every aspect of your business

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.

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02

AUG 2019

How to manage your aesthetic clinic with Fashion Point

By: | Categories: Marketing posts, Cosmetics and beauty, Booking software

Developing and managing a popular aesthetic office or clinic can be a serious challenge if you do not have the right tools or experience. Businesses are becoming more dynamic and competition is intensifying in one of the fastest growing segments of the services market.

We at FASHION POINT offer you an innovative system developed specifically for the needs of the management of aesthetic clinics, salons and private practices.

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20

MAY 2019

Digital receptionist: software for effective management of your salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.

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15

MAY 2019

How to develop a successful beauty salon? Learn from those who already do!

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty

Always keep an eye on trends in the field and be sure to learn something new when you have the opportunity. Keep a close eye on good professionals and successful business examples! When running a beauty salon, every step is important - the segment is constantly evolving at a rapid pace. The competition does not sleep. The battle for a piece of the market is getting fiercer.

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10

MAY 2019

How to attract new clients to the beauty salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, Booking software, Book an appointment online

Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.

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15

MAR 2019

Good practices for managing medical centers

By: | Categories: Marketing posts, SPA and wellness, Booking software, Book an appointment online

Providing health care is an extremely responsible task. It promotes both the firm principles and ethical norms of the medical profession, as well as the dynamic and flexible approaches of business, marketing and management. This synergy - through the prism of providing quality health services in the private sector - allows us to offer a complete new product that supports patients and customers, enabling them to benefit from a full range of services aimed solely at their well-being. .

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10

MAR 2019

There is no second chance to make a good first impression

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.

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