12
SEP 2023
През погледна на анализа ни, лекарите и екипа от медицински специалисти трябва да имат добър опит, обучение, талант и добре оборудван кабинет.
Познанията на апаратурата и консумативите в комбинация с опита и ефективните резултати допълнително подобряват доверието на пациента към тях.
07
MAR 2023
Какви са точните съставки за успешна имейл маркетинг кампания за естетични бизнеси? Вижте повече:
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15
NOV 2022
Непосредственият ефект от въвеждането на единна синхронизирана система за управление с модул за резервации е увеличаване на продажбите. Вашите клиенти запазват час по-лесно.
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07
NOV 2022
Навременното планиране на маркетинг стратегия по празниците ще ви помогне не само да извлечете максимум продажби, но и да привлечете трайно клиенти за следващата година.
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24
OCT 2022
Винаги е по-трудно и скъпо да привлечем нови клиенти, отколкото да задържим старите.
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18
OCT 2022
Три ключови съвета, които да ви помогнат да оптимизирате маркетинг стратегията на вашата естетична практика през 2023.
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30
SEP 2022
Търсенето на естетични и козметични услуги нараства, което отваря редица възможности за предприемачите в тази сфера.
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25
AUG 2022
IPL или LHR – какво трябва да знаем за най-популярните методи за професионална епилация
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19
AUG 2022
Някои класически методи за популяризиране на бизнеса като билбордове, печатна реклама и събития могат да имат впечатляващ ефект за бизнесите в естетичния бранш, без това да е твърде скъпо.
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24
JUL 2022
Как да подобрите своите имейл маркетинг кампании за популяризиране на продуктите и услугите на бизнеса ви, както и за стимулиране на лоялността на клиентите.
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22
JUL 2022
В епохата на селфитата и сторитата, използването на актуалните канали за социална комуникация е важно условие за популяризирането на вашия естетичен бизнес.
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14
JUL 2022
В сферата на естетичните услуги професионалното прегаряне е разпространено и е един от най-сериозните фактори за напускането на ценни професионалисти и кадри. Как да се предпазим от него?
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12
JUL 2022
Как да разпознаем симптомите на бърнаут на работното място? По данни от проучване на Националното сдружение на общопрактикуващите лекари, 70% от медицинските специалисти в България страдат от този синдром.
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29
JUN 2022
Всичко необходимо за управление и развитие на вашия естетичен бизнес в едно единствено приложение. Разберете повече за FashionPoint:
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25
JUN 2022
Управлението на времето и ресурсите в естетичния бизнес често пъти е предизвикателство, особено при повече от един обект.
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21
JUN 2022
Най-работещата стратегия за бизнеса е добрата комуникация. Общуването между клиентите и бизнеса е винаги двустранно. Използвайте различни канали, които достигат до вашата аудитория.
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15
JUN 2022
Ако искате да стартирате бизнес в сферата на естетичните услуги или вече управлявате фризьорски салони, салони за красота, маникюр и педикюр, солариуми, фитнес, естетични центрове и клиники, следващите редове може да са ви полезни.
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31
MAY 2022
В бизнес мениджмънта често се говори за т.нар. „активатори“. Разглеждаме ги не само като съвкупност от техники за подобряване на работните процеси, но и като концепция, която ще ви помогне да направите бизнеса си по-стабилен и конкурентноспособен.
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17
MAY 2022
За да се реализира ефективно на един особено динамичен и висококонкурентен пазар, бизнесът има нужда от оптимизация на управлението в няколко насоки. Вижте повече:
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16
MAY 2022
Значението на индивидуалното клиентско преживяване е решаващо. Вижте как можете да подобрите своята стратегия на обслужване с тези 3 примера за добри практики за привличане и задържане на клиенти.
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29
APR 2022
Предимствата от работата с FashionPoint са многобройни. С лекота управлявате поръчки, записване на часове, изписване на посещения от пакетни услуги, пренасочване на задачи и цялостното взаимодействие между различни обекти, отдели или бизнес звена в рамките на фирмата, и това далеч не е всичко...
26
APR 2022
Какво представлява имейл маркетинг и как може да се прилага към бизнесите в сферата на естетичните и козметични услуги?
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19
APR 2022
Sanus Per Aquam (Здраве чрез вода) е класическа формула за бизнес успех и доволни клиенти. Какви са актуалните тенденции в сферата на СПА и какво можете да извлечете от тях за целите на собствения си естетичен бизнес?
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08
APR 2022
Естетични центрове, козметични студия, фризьорски салони, студия за красота, татуировки, маникюр... Независимо от нишата на вашата дейност, част от успешната стратегия за бизнес развитие е инвестиция в ефективен маркетинг.
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30
MAR 2022
Онлайн резервациите са ключът към спестяване на време и ресурси – така клиентите могат да си запазят час 24/7 без значение работното време на обекта.
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17
MAR 2022
Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект.
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11
MAR 2022
Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения.
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28
FEB 2022
Oнлайн присъствието в един силно конкурентен сегмент като естетичния бизнес е немислимо без качествена и запомняща се фирмена визия. Това включва, но не се изчерпва с фирменото лого, цветове, графична идентичност.
25
FEB 2022
Интегрираната система за управление ви дава значителна преднина пред конкуренцията. Тя помага да следите резултатите и да адаптирате бизнес целите си към привличане, задържане и повишаване на удовлетвореността на клиентите.
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21
FEB 2022
Въвеждането на стандартни оперативни процедури в организационната структура на вашия естетичен бизнес ще спомогне за по-добра работа във вашия екип.
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31
JAN 2022
Ефективността на вашия бизнес зависи както от умението на служителите да работят в екип, така и от умението на мениджърите да сформират и управляват ефикасно своя персонал. Днес способността за работа в екип е ключово умение и условие за успешното координиране и гладкото протичане на работния процес.
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30
JAN 2022
Как да изградим проспериращ работен модел в своя екип? Следващите техники и идеи за подобряване на екипната работа ще ви помогнат да насърчите развитието на по-сплотен, по-ефективен и по-ентусиазиран екип
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07
JAN 2022
Ако сте собственик, мениджър или служител в естетичен или здравен бизнес, вие сте наясно колко важно е да разбираме правилно нагласите на своите клиенти и пациенти. Техните нужди и потребности са това, което кара бизнесите в сферата да се развиват, да се разрастват и да са гъвкави, за да отговорят на новите трендове и желанията на клиентите.
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30
DEC 2021
Позиционирането на вашите услуги предвид пазара позволява да разработите своя собствена ниша и да осигурите постоянна клиентела както от „уста на уста“, така и чрез маркетингови стратегии и добре планирана реклама.
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13
DEC 2021
Краят на 2021 е близо - време е за оценка и преосмисляне на изминалите месеци и планиране занапред. Едно от най-добрите решения за развитие на вашия естетичен бизнес е определянето на финансови цели за новата година.
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03
DEC 2021
Сега е времето да планирате атрактивни и ефективни празнични маркетинг стратегии, които да ви помогнат да завършите годината успешно.
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23
NOV 2021
Стабилен оборот, условия за растеж и развитие - как да направите естетичния си бизнес по-успешен и по-рентабилен. Вижте повече в блога на FashionPoint
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31
OCT 2021
How to keep your business at a high level in an extremely competitive field such as the aesthetic industry? How to attract customers to choose your practice?
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22
OCT 2021
Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.
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17
OCT 2021
How to help potential clients who have not undergone rejuvenating and tightening aesthetic procedures to orient themselves in the specifics of the offered therapies.
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09
OCT 2021
FashionPoint offers a new generation of digital management, with capabilities for fully automated processes in serving customer visits with multiple options for individual configuration.
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28
SEP 2021
How to successfully develop and manage our business and continuously increase customer satisfaction, while saving time, effort and resources?
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24
SEP 2021
In the field of services, the development of a successful business is largely due to qualified professionals and their relationship with customers. To build an excellent team, it is important to invest time and effort in specific training that will help your employees fit into the environment.
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15
SEP 2021
Over the past year, we have observed various trends worldwide, which have outlined new directions and challenges in the beauty segment. What are the most intensively developing areas in aesthetic procedures in 2021?
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08
SEP 2021
How owners and managers in the aesthetic industry can improve the workflow, business environment, customer service and overall operation of sites using reservations.
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22
AUG 2021
How to attract more people to your practice and turn them into loyal customers? A few basic steps will help you rethink your workflow and concept to get the most out of your business.
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04
AUG 2021
Those who manage to stay at the forefront of the aesthetic segment need constantly updated appropriate business and marketing strategies, flexible business models that listen and meet the needs of patients, and constantly strive to be leaders in innovation. and growth.
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29
JUL 2021
Salons are beauty, aesthetic centers and plastic surgery clinics by their nature offer voluntary treatment and therefore rely on their own marketing strategies to stimulate their business. This makes the management of these sites much closer to the management of small and medium-sized businesses in the corporate sense of the word than to the classic health management, where it relies on clinical pathways and planned operations.
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24
JUL 2021
Summer is in full swing! How does the season affect market trends and customer attitudes in the field of aesthetic services? How to develop a marketing strategy that will attract and retain customers for your aesthetic business?
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05
JUL 2021
With Fashion Point you effectively manage your team with precision, planning shifts and employment according to the orders made. All this happens easily and efficiently through an intuitive interface accessible to computers, tablets and mobile devices. You can serve your customers and receive feedback from them anywhere, anytime. All you need is an internet connection and Fashion Point!
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30
JUN 2021
The specific nature of the work in the segment requires great flexibility in the management of customer information. We know that you need precise scheduling of hours for consultations and procedures, effective employment planning and accuracy in the engagement of employees, equipment, offices and specialized equipment.
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25
JUN 2021
Owners and managers of aesthetic businesses in the field of services often face serious obstacles in developing their new sites and achieving sustainable results and profits. What are the factors that can help you lay a solid foundation on which to grow your business!
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15
JUN 2021
Many owners and managers of beauty salons, aesthetic practices and clinics are faced with difficult choices regarding the direction of development of the businesses they manage. Where to go in 2021 and what are the most promising trends in the field of aesthetic and beauty non-surgical services?
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03
JUN 2021
Never before in the aesthetic industry has it been so easy to create an interactive email message with a description, pictures and a customer response button with the ability to send it to a customer audience of your choice.
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27
MAY 2021
One of the most valuable resources is time - that's why we help you optimize it - providing all the conveniences to your customers, providing fast and trouble-free service that helps you stay one step ahead of the competition.
Online reservations are the key to saving time and resources - so customers can book an hour 24/7 regardless of the opening hours of the site. We have integrated a precise reservation system, which, however, has a very seriously expanded functionality that helps to develop all business processes.
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21
MAY 2021
The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.
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12
MAY 2021
Convenient, fast and easy booking - this is the requirement of the market in 2021, and we at Fashion Point offer not only this, but also much more added functionality that will help your business to grow and grow to a qualitatively new level of work!
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05
MAY 2021
Experts say that this is a good sign and the trends for the beauty segment are rather good against the background of the general economic situation. Bulgaria, as part of the European Union, does not stay away from global trends, which in short means a steady increase in turnover until the end of the study period.
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30
APR 2021
The flexible capabilities of modern Internet-based platforms for management and development of small and medium-sized businesses are increasingly at the service of owners and managers in a highly competitive industry such as aesthetics.
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19
APR 2021
More and more clients are choosing non-invasive cosmetic procedures, and in 2019 alone they are over 80 million, according to a publication by IAPAM (International Association of Physicians in Aesthetic Medicine).
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05
APR 2021
A phenomenon called barber shop is returning to the European market. Barbershops, almost forgotten in time as a place for aesthetic services, but also as a center for socialization and relaxation, have become established over the past 10 years as a kind of trend that will be talked about.
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31
MAR 2021
Laser hair removal is gaining more and more loyal followers for a number of understandable and logical reasons - high efficiency, good value for money, and the increasing availability of this innovative method on the market in Europe and the world.
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19
MAR 2021
Hairdressing, beauty and aesthetic salons are among the fastest growing small businesses in the field of services. In such a dynamic and highly competitive environment, businesses need sustainable management, brilliant planning and efficient utilization of resources in addition to offering excellent products and services.
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10
MAR 2021
We offer an innovative comprehensive integrated business management service that can cover all aspects of your business.
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25
FEB 2021
Work smart! Use the right methods and approaches to be effective and not waste time and hard-earned money!
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19
FEB 2021
Many owners and managers of beauty centers and beauty salons report an increase in demand for services for men. We already know that the trend is not only sustainable, but intensifying - more and more procedures are offered for the stronger sex, and worldwide research shows that men are spending more and more different procedures - from the gold standard - barber and hairdressing services to specialized aesthetic procedures such as hair removal, peeling, laser, etc.
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12
FEB 2021
Traditionally, aesthetic centers and beauty salons are preparing for increased interest and more reservations for aesthetic procedures in May and June. In many cases, the first "wave" starts in March. A recent study indicates that facial rejuvenation and lifting procedures will also be among the most desirable procedures in the coming months. Laser hair removal has also been on the rise in recent winter months in preparation for the spring and summer seasons.
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04
FEB 2021
Increasingly, in the aesthetic industry there is talk of organization and proper management approach in business. These are basic and fundamental steps that are not something new in practicing businesses outside Bulgaria - how do they achieve this? 80% of the answer to this question lies in the proper management and marketing of customer visits and subsequent business processes during their implementation.
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30
JAN 2021
How can you have better control over a wide range of activities and tasks without taking up all your time and resources to work? Many owners and managers of hairdressing salons, beauty centers and offices are faced with the serious task of managing almost every aspect of their business. This allows for optimized control over each step, but also creates enormous tension and carries a lot of responsibility. In one of the fastest growing segments of the services market - the aesthetic industry - business is becoming more dynamic and competition is intensifying.
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25
JAN 2021
Aesthetic centers rely on a loyal customer base. Do not miss the opportunity to turn a satisfied customer into a regular customer. Find the way to work that works for you after each procedure - this can be both on-site and online.
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12
JAN 2021
How much Covid-19 will affect market growth in the next few years is still in the realm of speculation, but current data suggests an upward trend rather than the expected stagnation.
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06
JAN 2021
Flexibility is very important not just for survival, but for the sustainable development of your business. Be one step ahead of others and optimize opportunities to attract and serve new customers remotely. Apart from the fact that time is the most valuable and non-renewable resource, given the need for anti-epidemic measures, more and more customers are attracted by opportunities for remote service and consultations, cashless payment and online booking for physical site visits. All these things are a great convenience for you, your business and your employees and partners.
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28
DEC 2020
Adaptability, communication, service and transparency are the critical areas that businesses need to master right now.
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15
DEC 2020
Online booking has become the gold standard of work for many service businesses, which make up a large part of the most active users of the Fashion Point service.
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08
DEC 2020
One of the most interesting processes that we had the opportunity to observe and analyze in 2020 is the online adaptation of many of our customers.
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01
DEC 2020
Your business needs a solid foundation to keep you close to your customers while saving you time, resources and effort. Reservation management allows you to focus on the important things while the administrative work is taken over by our flexible system. The data that your customers provide is the first step in accumulating a critical mass of information that you can use to improve your services and service.
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30
NOV 2020
The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.
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27
NOV 2020
With our customer account management app, you can analyze booking inquiries, services and products used, frequency of visits, and a variety of specific metrics that can give you the right set of information to satisfy your customers.
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26
NOV 2020
The Fashion Point - booking software team will be part of the upcoming Beauty Woman Academy Online Cosmetic Conference. On 28.11.2020 do not miss the lecture-presentation with focus "The future in the management of clients who buy services related to health care and appearance".
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25
NOV 2020
Investing in a more individualized attitude towards your customers can help you develop your business activities to a qualitatively new level with Fashion Point.
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20
NOV 2020
Pre-booking classes online is an increasingly preferred form of work for hairdressing salons, manicures, solariums, fitness and more, especially in times of global pandemic, requiring strict hygiene measures and social distancing.
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30
JUL 2020
How to successfully manage your dermatology clinic or aesthetic center, and how easy it is to improve the connectivity of your services to your patients and clients, see here.
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02
AUG 2019
Developing and managing a popular aesthetic office or clinic can be a serious challenge if you do not have the right tools or experience. Businesses are becoming more dynamic and competition is intensifying in one of the fastest growing segments of the services market.
We at FASHION POINT offer you an innovative system developed specifically for the needs of the management of aesthetic clinics, salons and private practices.
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20
MAY 2019
FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.
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15
MAY 2019
Always keep an eye on trends in the field and be sure to learn something new when you have the opportunity. Keep a close eye on good professionals and successful business examples! When running a beauty salon, every step is important - the segment is constantly evolving at a rapid pace. The competition does not sleep. The battle for a piece of the market is getting fiercer.
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10
MAY 2019
Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.
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10
APR 2019
We have identified some of the biggest challenges that small business owners and managers face on their path to success.
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20
MAR 2019
Do you run a beauty salon that has a constant flow of clients, is self-sufficient and even works for profit, but your ambitions do not stop there? Excellent!
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15
MAR 2019
Providing health care is an extremely responsible task. It promotes both the firm principles and ethical norms of the medical profession, as well as the dynamic and flexible approaches of business, marketing and management. This synergy - through the prism of providing quality health services in the private sector - allows us to offer a complete new product that supports patients and customers, enabling them to benefit from a full range of services aimed solely at their well-being. .
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10
MAR 2019
Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.
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