15
NOV 2022
Системни решения за управление на естетични центрове
Непосредственият ефект от въвеждането на единна синхронизирана система за управление с модул за резервации е увеличаване на продажбите. Вашите клиенти запазват час по-лесно.
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28
MAR 2022
Наредба № 15: какви са изискванията за отваряне на салон за красота
Основната наредба, която регулира дейността на козметичните и фризьорски салони в България е т.нар. Наредба № 15, обнародвана в далечната 1987 г. и с някои промени активна и днес.
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17
MAR 2022
Собствен естетичен бизнес - стъпка по стъпка
Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект.
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11
MAR 2022
Как да оптимизираме резултатите от потребителското търсене в сферата на естетичните услуги
Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения.
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21
FEB 2022
Как да организираме работния процес ефективно
Въвеждането на стандартни оперативни процедури в организационната структура на вашия естетичен бизнес ще спомогне за по-добра работа във вашия екип.
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30
DEC 2021
Маркетинг стратегии за вашия естетичен бизнес през новата година
Позиционирането на вашите услуги предвид пазара позволява да разработите своя собствена ниша и да осигурите постоянна клиентела както от „уста на уста“, така и чрез маркетингови стратегии и добре планирана реклама.
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27
DEC 2021
Предимства на онлайн резервациите за салони за красота
Една от актуалните тенденции в управлението на всички естетични салони е дигитализацията. Възможностите, които съвременните софтуерни инструменти предлагат, са ненадминати за оптимизация и организация на вашия салон за красота или друг бизнес с резервации.
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13
DEC 2021
Поставяне на финансови цели за вашето студио през новата година
Краят на 2021 е близо - време е за оценка и преосмисляне на изминалите месеци и планиране занапред. Едно от най-добрите решения за развитие на вашия естетичен бизнес е определянето на финансови цели за новата година.
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30
NOV 2021
Блокиране на време и ресурс във FashionPoint
Вече с лекота можете да блокирате време в графика за рутинни, сервизни, хигиенни и др. дейности в обектите, прецизно и точно. Вижте как в блога на FashionPoint
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23
NOV 2021
5 начина да увеличите оборота на вашия салон
Стабилен оборот, условия за растеж и развитие - как да направите естетичния си бизнес по-успешен и по-рентабилен. Вижте повече в блога на FashionPoint
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22
OCT 2021
The battle for loyal customers
Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.
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24
SEP 2021
3 useful practices for a cohesive team
In the field of services, the development of a successful business is largely due to qualified professionals and their relationship with customers. To build an excellent team, it is important to invest time and effort in specific training that will help your employees fit into the environment.
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24
JUL 2021
What are the most popular procedures in the summer and how to attract customers in the holiday season
Summer is in full swing! How does the season affect market trends and customer attitudes in the field of aesthetic services? How to develop a marketing strategy that will attract and retain customers for your aesthetic business?
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25
JUN 2021
The most important factors for the success of your aesthetic business
Owners and managers of aesthetic businesses in the field of services often face serious obstacles in developing their new sites and achieving sustainable results and profits. What are the factors that can help you lay a solid foundation on which to grow your business!
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21
MAY 2021
How to attract more customers, more reservations, more revenue
The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.
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12
MAY 2021
Guarantee excellent service for your customers - here's how
Convenient, fast and easy booking - this is the requirement of the market in 2021, and we at Fashion Point offer not only this, but also much more added functionality that will help your business to grow and grow to a qualitatively new level of work!
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05
APR 2021
The return of barbershops
A phenomenon called barber shop is returning to the European market. Barbershops, almost forgotten in time as a place for aesthetic services, but also as a center for socialization and relaxation, have become established over the past 10 years as a kind of trend that will be talked about.
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19
MAR 2021
Key tactics for successful management and development of a hairdressing and beauty salon
Hairdressing, beauty and aesthetic salons are among the fastest growing small businesses in the field of services. In such a dynamic and highly competitive environment, businesses need sustainable management, brilliant planning and efficient utilization of resources in addition to offering excellent products and services.
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25
FEB 2021
How to promote your salon and aesthetic center
Work smart! Use the right methods and approaches to be effective and not waste time and hard-earned money!
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28
DEC 2020
The challenges for business in 2021
Adaptability, communication, service and transparency are the critical areas that businesses need to master right now.
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15
DEC 2020
Plan and manage reservations with ease
Online booking has become the gold standard of work for many service businesses, which make up a large part of the most active users of the Fashion Point service.
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30
NOV 2020
How to sell more bookings online - manage every aspect of your business
The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.
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25
NOV 2020
Manage customer profiles for the success of your business
Investing in a more individualized attitude towards your customers can help you develop your business activities to a qualitatively new level with Fashion Point.
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20
NOV 2020
Book hours online - benefits and practices
Pre-booking classes online is an increasingly preferred form of work for hairdressing salons, manicures, solariums, fitness and more, especially in times of global pandemic, requiring strict hygiene measures and social distancing.
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20
MAY 2019
Digital receptionist: software for effective management of your salon
FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.
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15
MAY 2019
How to develop a successful beauty salon? Learn from those who already do!
Always keep an eye on trends in the field and be sure to learn something new when you have the opportunity. Keep a close eye on good professionals and successful business examples! When running a beauty salon, every step is important - the segment is constantly evolving at a rapid pace. The competition does not sleep. The battle for a piece of the market is getting fiercer.
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10
MAY 2019
How to attract new clients to the beauty salon
Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.
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10
APR 2019
Beauty salons: the challenges for small businesses
We have identified some of the biggest challenges that small business owners and managers face on their path to success.
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20
MAR 2019
Satisfied customer is the best advertisement
Do you run a beauty salon that has a constant flow of clients, is self-sufficient and even works for profit, but your ambitions do not stop there? Excellent!
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10
MAR 2019
There is no second chance to make a good first impression
Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.
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