Hair salon

Marketing publications for management and development of hairdressing salons

Blog

28

MAR 2022

Наредба № 15: какви са изискванията за отваряне на салон за красота

By: fashionpoint_author | Categories: Hair salon, Cosmetics and beauty, Dermatology and aesthetic medicine

Основната наредба, която регулира дейността на козметичните и фризьорски салони в България е т.нар. Наредба № 15, обнародвана в далечната 1987 г. и с някои промени активна и днес. 

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17

MAR 2022

Собствен естетичен бизнес - стъпка по стъпка

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Features

Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект. 

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11

MAR 2022

Как да оптимизираме резултатите от потребителското търсене в сферата на естетичните услуги

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения. 

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21

FEB 2022

Как да организираме работния процес ефективно

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Dermatology and aesthetic medicine, Aesthetic and laser centers

Въвеждането на стандартни оперативни процедури в организационната структура на вашия естетичен бизнес ще спомогне за по-добра работа във вашия екип.

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30

DEC 2021

Маркетинг стратегии за вашия естетичен бизнес през новата година

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

Позиционирането на вашите услуги предвид пазара позволява да разработите своя собствена ниша и да осигурите постоянна клиентела както от „уста на уста“, така и чрез маркетингови стратегии и добре планирана реклама.

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27

DEC 2021

Предимства на онлайн резервациите за салони за красота

By: fashionpoint_author | Categories: Hair salon, Booking software, Book an appointment online, Features

Една от актуалните тенденции в управлението на всички естетични салони е дигитализацията. Възможностите, които съвременните софтуерни инструменти предлагат, са ненадминати за оптимизация и организация на вашия салон за красота или друг бизнес с резервации. 

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13

DEC 2021

Поставяне на финансови цели за вашето студио през новата година

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Aesthetic and laser centers

Краят на 2021 е близо - време е за оценка и преосмисляне на изминалите месеци и планиране занапред. Едно от най-добрите решения за развитие на вашия естетичен бизнес е определянето на финансови цели за новата година. 

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22

OCT 2021

The battle for loyal customers

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.

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24

SEP 2021

3 useful practices for a cohesive team

By: fashionpoint_author | Categories: Marketing posts, Hair salon

In the field of services, the development of a successful business is largely due to qualified professionals and their relationship with customers. To build an excellent team, it is important to invest time and effort in specific training that will help your employees fit into the environment.

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21

MAY 2021

How to attract more customers, more reservations, more revenue

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.

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05

APR 2021

The return of barbershops

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software

A phenomenon called barber shop is returning to the European market. Barbershops, almost forgotten in time as a place for aesthetic services, but also as a center for socialization and relaxation, have become established over the past 10 years as a kind of trend that will be talked about.

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19

MAR 2021

Key tactics for successful management and development of a hairdressing and beauty salon

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online

Hairdressing, beauty and aesthetic salons are among the fastest growing small businesses in the field of services. In such a dynamic and highly competitive environment, businesses need sustainable management, brilliant planning and efficient utilization of resources in addition to offering excellent products and services.

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30

NOV 2020

How to sell more bookings online - manage every aspect of your business

By: fashionpoint_author | Categories: Marketing posts, Hair salon, Booking software, Book an appointment online, Features

The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.

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20

MAY 2019

Digital receptionist: software for effective management of your salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

FASHIONPOINT is adaptable to different types of business, but was created with in mind the workers in the field of services and in particular beauty salons, fitness and spa centers, stylists, make-up artists, manicurists and pedicurists, spas, physiotherapists, masseurs, physiotherapists, sports masseurs , solariums, doctors and dentists, fitness instructors, nutritionists, therapists, tattoo artists, piercing professionals and freelancers.

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15

MAY 2019

How to develop a successful beauty salon? Learn from those who already do!

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty

Always keep an eye on trends in the field and be sure to learn something new when you have the opportunity. Keep a close eye on good professionals and successful business examples! When running a beauty salon, every step is important - the segment is constantly evolving at a rapid pace. The competition does not sleep. The battle for a piece of the market is getting fiercer.

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10

MAY 2019

How to attract new clients to the beauty salon

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, Booking software, Book an appointment online

Your internet presence works for you! Make it a tool for attracting customers. This can happen in different ways. Currently, over 85% of users check the rating of the site or company before ordering a service or making an appointment. This means that your online presence must be sufficiently representative and your reputation impeccable.

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10

MAR 2019

There is no second chance to make a good first impression

By: | Categories: Marketing posts, Hair salon, Cosmetics and beauty, SPA and wellness, Booking software, Book an appointment online

Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.

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