If you are an owner, manager or employee in the field of aesthetic business (or any business in the field of services), you are well aware of one of the biggest challenges - retaining regular visitors and turning them into a loyal customer base.
This is no coincidence, given that it is much more expensive to attract new customers than to keep existing ones. However, this is not the only reason to pay special attention to our loyal customers. In a dynamic and fast-growing field such as services, customer retention has many advantages.
A satisfied customer is your business card
Do not miss the opportunity to turn a satisfied customer into a regular customer.
Aesthetic centers rely on a loyal customer base. Perhaps the most valuable thing for your business is word of mouth advertising - satisfied customers will recommend your business to their relatives and friends, which is the most sustainable marketing in the turbulent sea of fierce competition.
Satisfied customers are those who return to you and provide regularity and security for the business.
FashionPoint offers you several ideas and points of view that can help you improve the retention of people and the formation of a loyal customer base:
Offer high quality service
Service is the face of every business, so pay special attention to the customers who visit you most often. Providing the highest possible level of your services is the best advertising ever. This, combined with an individual attitude, is a proven way to attract regular customers.
The next step in retaining them is to offer preferential terms such as discounts, bonuses or package visits.
Promotional offers, package visits, group offers, discounts
Every business can bet on a selected combination of types of promotional offers, loyalty programs, customer cards, prepaid vouchers and many other options.
Standard seasonal discounts are also a way to attract new customers.
Communication with customers
Stay in touch with the customer after performing the service.
Manage the data provided by the client when registering and booking an appointment, using the ability to notify by email, SMS, Viber and other channels for promotional offers, new services, monthly discounts, reminders for follow-up, etc. Through these communication channels you can notify customers who have not visited you for a long time.
Maintaining communication with customers helps increase trust, comfort and security in the use of your services. In addition, the business has the opportunity to receive real and up-to-date feedback on customer satisfaction.
What communication channels to use
The most profitable strategy is to use customer-preferred communication channels - email, Facebook page, phone, viber, SMS, chat system on your website, and much more. If the resource allows you - maintain more ways for the customer to reach you.
Some channel ideas for your promotional offers to communicate with your customer base:
- Email marketing and up-to-date mailing list from clients
- website, blog and newsletter
- profiles in social networks
- SMS, Viber reminders for the upcoming hour
With FashionPoint you can use your internal system of customer tags, which help you group customers by a given attribute and make a special offer or exclusive discount for them through a variety of communication channels.
Customer feedback
Your regular customers are the best source of authentic feedback. When you are interested in the customer's opinion, trust in the service increases.
Listen to customers and what they have to say about service.
By knowing your customers, you can successfully manage the development of your business. Solve problems together and consult them for possible solutions. When a business approaches the customer with care, good relationships are long lasting.
In the field of services, collecting customer feedback has undeniable positives that can affect the improvement of your services and attract new customers. The opinion of the clients and their wishes and recommendations allow you opportunities for planning, development of future projects and renewal of the range of offered services.
Registration and data collection
By collecting information in the form of a customer registration form, you have an excellent basis for comparing demand. Information such as individual code / username, age, profession, e-mail, telephone number are your shortcuts to engaging your customers and unleashing the full potential of your business.
Find a way to work for you after each procedure - this can be both on-site and online. Collecting this data helps you create an account for your desired type of target customers. You can then easily tailor and earn dividends from the use of this information, such as investing in targeted online advertising, using a system of discounts and rebates for loyal customers and many other opportunities for engagement and expansion of your activities.
Custom data processing tools
The possibilities for personalized customer feedback tools are among the biggest advantages of working with FashionPoint. Individual attention to each client, current feedback after receiving a service, email communication and specialized questionnaires, client surveys - the possibilities for collecting and managing information are unlimited.
However, customer feedback is not just about their validation and good opinion of the product or service you offer. A variety of metrics that your customers can share with you gives you a complete picture that can be used for precise planning, statistics, implementation of new services, or service improvement.
Unified software for managing your aesthetic business
FashionPoint offers everything you need to manage your flow of customers. From reservations to planning orders for supplies, deliveries, staff schedules, offices and equipment - all in one place.
FashionPoint easily synthesizes and analyzes customer information, giving you flexible options to use the data for the benefit of the business. Modern, dynamic software product, specially developed for business management in the aesthetic field and aimed at owners and managers of beauty salons and related businesses. The system offers you unique flexible options for collecting and managing customer data.
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