15
NOV 2022
Системни решения за управление на естетични центрове
Непосредственият ефект от въвеждането на единна синхронизирана система за управление с модул за резервации е увеличаване на продажбите. Вашите клиенти запазват час по-лесно.
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07
NOV 2022
Не забравяйте тези 3 маркетинг стратегии за коледния сезон
Навременното планиране на маркетинг стратегия по празниците ще ви помогне не само да извлечете максимум продажби, но и да привлечете трайно клиенти за следващата година.
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18
OCT 2022
Крачка напред: планирайте маркетинг стратегия за 2023
Три ключови съвета, които да ви помогнат да оптимизирате маркетинг стратегията на вашата естетична практика през 2023.
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07
OCT 2022
Как да оптимизирате управлението на консумативи в естетичната практика
Как да подобрите планирането и управлението на разходите за консумативи? FashionPoint ви предлага иновативни функционалности, които ще ви помогнат да изведете бизнеса си на качествено ново ниво!
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24
JUL 2022
5 съвета за оптимизиране на имейл маркетинга за естетични бизнеси
Как да подобрите своите имейл маркетинг кампании за популяризиране на продуктите и услугите на бизнеса ви, както и за стимулиране на лоялността на клиентите.
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22
JUL 2022
Как да използвате потенциала на социалните мрежи за незабавно развитие на вашия естетичен бизнес
В епохата на селфитата и сторитата, използването на актуалните канали за социална комуникация е важно условие за популяризирането на вашия естетичен бизнес.
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28
MAY 2022
CRM или ERP за управление на естетичен център
Enterprise Resource Planning (ERP) и Customer Relationship Management (CRM) са софтуерно базирани системи за управление, използвани за подобряване на общата рентабилност на бизнеса. Често използвани успоредно, тези системи служат за цялостно подобряване на ефективността на работата и за увеличаване на резервациите и продажбите.
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29
APR 2022
9 причини да изберете FashionPoint: Организация на резервациите от ново поколение
Предимствата от работата с FashionPoint са многобройни. С лекота управлявате поръчки, записване на часове, изписване на посещения от пакетни услуги, пренасочване на задачи и цялостното взаимодействие между различни обекти, отдели или бизнес звена в рамките на фирмата, и това далеч не е всичко...
26
APR 2022
Имейл маркетинг за естетичния бизнес
Какво представлява имейл маркетинг и как може да се прилага към бизнесите в сферата на естетичните и козметични услуги?
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30
MAR 2022
Как да извлечем максимума от потенциала на своя естетичен бизнес
Онлайн резервациите са ключът към спестяване на време и ресурси – така клиентите могат да си запазят час 24/7 без значение работното време на обекта.
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17
MAR 2022
Собствен естетичен бизнес - стъпка по стъпка
Ако тепърва навлизате в приключението на бизнеса в естетичната сфера, сигурно имате стотици въпроси! Началото може да е трудно и объркващо, но с креативни идеи и внимателно планиране може да си спестите много главоболия по пътя на утвърждаването на един успешен салон, център или обект.
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11
MAR 2022
Как да оптимизираме резултатите от потребителското търсене в сферата на естетичните услуги
Още преди да стигнат до обекта ви, потенциалните потребители правят свое собствено проучване, където отсяват измежду различни, често конкурентни, предложения.
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25
FEB 2022
Интегрирано CRM управление за салони за красота
Интегрираната система за управление ви дава значителна преднина пред конкуренцията. Тя помага да следите резултатите и да адаптирате бизнес целите си към привличане, задържане и повишаване на удовлетвореността на клиентите.
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27
DEC 2021
Предимства на онлайн резервациите за салони за красота
Една от актуалните тенденции в управлението на всички естетични салони е дигитализацията. Възможностите, които съвременните софтуерни инструменти предлагат, са ненадминати за оптимизация и организация на вашия салон за красота или друг бизнес с резервации.
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30
NOV 2021
Блокиране на време и ресурс във FashionPoint
Вече с лекота можете да блокирате време в графика за рутинни, сервизни, хигиенни и др. дейности в обектите, прецизно и точно. Вижте как в блога на FashionPoint
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11
NOV 2021
Оптимизирано управление на времето и ресурсите за вашия естетичен бизнес
Как функционалностите във FashionPoint ви дават възможност за по-добра организация на работния процес.
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09
OCT 2021
FashionPoint: Management of aesthetic clinics and centers
FashionPoint offers a new generation of digital management, with capabilities for fully automated processes in serving customer visits with multiple options for individual configuration.
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28
SEP 2021
Do not underestimate these factors for successful management in the aesthetic business
How to successfully develop and manage our business and continuously increase customer satisfaction, while saving time, effort and resources?
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08
SEP 2021
Why professionals use CRM systems to optimize business management in the aesthetic industry
How owners and managers in the aesthetic industry can improve the workflow, business environment, customer service and overall operation of sites using reservations.
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30
AUG 2021
How to use an online calendar for better work efficiency
When working in a team, sharing individual schedules between professionals and employees facilitates their efficiency. Potential booking errors are reduced to zero, which works for your reliable and quality service.
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22
AUG 2021
Business identity, feedback and customer satisfaction
How to attract more people to your practice and turn them into loyal customers? A few basic steps will help you rethink your workflow and concept to get the most out of your business.
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29
JUL 2021
Management of aesthetic centers and clinics: responsibilities, management and optimization
Salons are beauty, aesthetic centers and plastic surgery clinics by their nature offer voluntary treatment and therefore rely on their own marketing strategies to stimulate their business. This makes the management of these sites much closer to the management of small and medium-sized businesses in the corporate sense of the word than to the classic health management, where it relies on clinical pathways and planned operations.
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12
JUL 2021
Business integration for aesthetic centers: how to use the potential of social networks
When you maintain accounts for your business on social networks, you want not only excellent performance for your potential customers, but also conversions to direct sales and reservations. Here's how to achieve it easily and organized with Fashion Point!
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05
JUL 2021
The hybrid workflow in the aesthetic industry, or how to precisely synchronize the work of our team with Fashion Point
With Fashion Point you effectively manage your team with precision, planning shifts and employment according to the orders made. All this happens easily and efficiently through an intuitive interface accessible to computers, tablets and mobile devices. You can serve your customers and receive feedback from them anywhere, anytime. All you need is an internet connection and Fashion Point!
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25
JUN 2021
The most important factors for the success of your aesthetic business
Owners and managers of aesthetic businesses in the field of services often face serious obstacles in developing their new sites and achieving sustainable results and profits. What are the factors that can help you lay a solid foundation on which to grow your business!
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03
JUN 2021
The best email marketing platform "MAILCHIMP" now available through CRM "FASHION POINT" - software for customer reservations
Never before in the aesthetic industry has it been so easy to create an interactive email message with a description, pictures and a customer response button with the ability to send it to a customer audience of your choice.
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27
MAY 2021
Effective operation of your site with CRM system from Fashion Point
One of the most valuable resources is time - that's why we help you optimize it - providing all the conveniences to your customers, providing fast and trouble-free service that helps you stay one step ahead of the competition.
Online reservations are the key to saving time and resources - so customers can book an hour 24/7 regardless of the opening hours of the site. We have integrated a precise reservation system, which, however, has a very seriously expanded functionality that helps to develop all business processes.
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21
MAY 2021
How to attract more customers, more reservations, more revenue
The management of the customer base in the services segment is among the sustainable business practices for business promotion and organic increase of the attendance. Offering a highly organized and quality service, you will easily achieve the loyal customer base desired by every professional site. To achieve this, small and medium-sized businesses can rely primarily on precise targeting and personal attitude in every aspect.
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30
APR 2021
Online management of aesthetic business
The flexible capabilities of modern Internet-based platforms for management and development of small and medium-sized businesses are increasingly at the service of owners and managers in a highly competitive industry such as aesthetics.
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30
JAN 2021
Cost optimization, pricing and budgeting in aesthetic centers
How can you have better control over a wide range of activities and tasks without taking up all your time and resources to work? Many owners and managers of hairdressing salons, beauty centers and offices are faced with the serious task of managing almost every aspect of their business. This allows for optimized control over each step, but also creates enormous tension and carries a lot of responsibility. In one of the fastest growing segments of the services market - the aesthetic industry - business is becoming more dynamic and competition is intensifying.
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25
JAN 2021
Meet your customers - how to increase satisfaction and build a loyal customer base
Aesthetic centers rely on a loyal customer base. Do not miss the opportunity to turn a satisfied customer into a regular customer. Find the way to work that works for you after each procedure - this can be both on-site and online.
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15
DEC 2020
Plan and manage reservations with ease
Online booking has become the gold standard of work for many service businesses, which make up a large part of the most active users of the Fashion Point service.
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30
NOV 2020
How to sell more bookings online - manage every aspect of your business
The management of the customer base in the segment of services is among the most fruitful practices for increasing the attendance and the formation of a loyal customer base. To achieve this, small and medium-sized businesses can rely mainly on precise targeting and personal attitude.
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27
NOV 2020
How to find out what customers want
With our customer account management app, you can analyze booking inquiries, services and products used, frequency of visits, and a variety of specific metrics that can give you the right set of information to satisfy your customers.
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25
NOV 2020
Manage customer profiles for the success of your business
Investing in a more individualized attitude towards your customers can help you develop your business activities to a qualitatively new level with Fashion Point.
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20
NOV 2020
Book hours online - benefits and practices
Pre-booking classes online is an increasingly preferred form of work for hairdressing salons, manicures, solariums, fitness and more, especially in times of global pandemic, requiring strict hygiene measures and social distancing.
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