Why professionals use CRM systems to optimize business management in the aesthetic industry

CRM systems improve and develop your business processes at every level - from customer service, through direct sales, to marketing and advertising

Why professionals use CRM systems to optimize business management in the aesthetic industry

It's no secret that CRM systems are a tool used by the most successful businesses. They are increasingly used in a variety of business areas. Their concept and utilization allows to improve and develop the company's business processes at every level - from customer service, through direct sales, to marketing and advertising activities.

Customer Relationship Management - what is it

How owners and managers in the aesthetic industry can improve the workflow, business environment, customer service and overall operation of sites using reservations such as aesthetic and dermatological clinics, laser-aesthetic centers, dental clinics and offices, medical and health centers, spa & wellness , doctors, beauticians, manicurists, hairdressers, make-up artists, barbers, etc.

CRM is a combination of business strategies, practices and tools for managing relationships with your customers. Thanks to the specialized software capabilities of CRM systems, the business can adaptively and flexibly manage the relationships, services and direct connection with your target group. Based on the CRM concept, Fashion Point has built a specialized software product for complete management of your business - from reservations to an individualized database for current and potential customers, business partners, suppliers and contractors. 

How does CRM work for your business?

Such a system facilitates and optimizes communication with customers and increases the quality of customer service without the need for additional staff. In addition, CRM integrates all your business processes into a single and orderly system - reservations, sales, marketing, tracking and feedback. Thanks to CRM systems, your business will always have up-to-date analyzes of customer information, as well as optimization of the interaction between the various departments or units in a practice, site or company.

Use an intuitive and easy-to-use interface with Fashion Point - an adaptive interface that can be adapted to the needs of your business.

Complete customer profile with additional functionality

Customer profiles can be an invaluable helper on the road to better service. With the help of CRM system you can easily operate with all the data that your customers provide you - orders, reservations, personal information, phone, e-mail and other communication channels, as well as the history of visits, procedures performed and more. All this helps you to have a more complete and complete picture of your clientele, so you can offer individual attention to each client.
Fashion Point's CRM system is flexible and adapts easily to your business processes - you can customize the way you work for each of your employees. Fashion Point can be integrated with other used business systems, as well as with your website, social networks, etc.

Instead of investing in more than one software product, with Fashion Point you can cover the control and management of all your business processes in a single and well-organized system.. 

What do you earn with Fashion Point

  • Precise and correct management of your financial flows
  • Booking software
  • Perfectly arranged customer base with complete and detailed information for each customer
  • Ability to remarket your customer base by sending advertising messages by e-mail or phone;
  • Methods for accepting online reservations from various sources: Website, Facebook, Instagram, etc.
  • Inventory and invoicing
  • Management of personnel, offices and equipment

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