Do you have a small business or do you maintain a studio, salon or hall? Everyone who works with customers is aware of how difficult and time consuming it can be to build a regular and loyal customer base.
This is especially true in the field of services, where competition is growing day by day. In order to establish itself on the market, every business relies on different strategies and a set of specific elements that aim to establish your name and find you among the competitors. And how did people do it decades ago, when advertising was spread by word of mouth?
Our tips aim to help owners, managers and employees in beauty salons, barbershops and hairdressers, beauty and beauty studios, spas and wellness centers, medical and dental clinics, fitness and dance studios and much more…
Find out more about how to create a unique impression and make customers come back to you.
Loyal customers are the foundation of any business!
The connection between people is especially important when you run a small and medium business in the field of services. Contrary to expectations, sometimes the quality of what is offered is not enough to create a good impression and build an excellent reputation.
How to turn new customers into regular ones
Whether you are a complete stranger in the market or you have been working for years - the attention to the client is expressed not only in the presentation of your activities, but mostly in the personal contact and the impression you make. In those activities where the quality customer is the long-term one, good reputation and personal recommendation remain the strongest weapon.
When you try to look at your business in a pragmatic way, often certain aspects can escape you. In a hurry and worried about everyday logistics and management problems, you can easily ignore the most important part of your endeavor - contact with the people who benefit from the services or goods you offer. In this way you risk not just losing customers or income, but something much more important - job satisfaction and inspiration! Don't let this happen to you!
How to make a good first impression?
Of course, there is no one-size-fits-all recipe for satisfied customers, but there are some common factors that will help you present your business in the best light from the moment a new customer crosses your threshold:
Excellent view of the site
Don't settle for less than the best you can! The physical object is the face of your brand, so it is important to bet on comfort, cleanliness, friendliness and last but not least - excellent service.
Let your name speak for you
Even the greatest specialist in his field can lose potential customers if he does not try to predispose them and win from the moment they cross his threshold.
The first impression is more than half of the job well done!
In aggressive competition in today's dynamic world, personal attitude becomes a luxury. However, this is an added value that customers value highly! Remember that the customer is first and foremost a person, and everyone loves special attention, comfort and small but charming gestures. What's more, we tend to pay even more where we feel at home and believe we are getting something specifically designed just for us!
The possibilities are endless - be sure that each customer is properly greeted with a greeting, offer him a glass of water or coffee. Continue with attractive marketing ideas such as discounts for the second and third procedure, subscription with a personalized membership card, use the opportunities for personal contact by phone or email. Predispose your customers and make them feel special and valued!
Be recognizable
Uniform or dress code for employees, unified greeting, advertising with taste - all these and many other elements can help you become easily recognizable and stand out from the competition!
Accessibility
A key and all too often underestimated condition that can provide you with a good return and guarantee you customers who keep coming back to you. The concept of "accessibility" can have many dimensions within the concept of your business and the type of your business. Perhaps the most important condition in this paradigm is the ease with which a potential customer can access your services.
Easy ways to book an hour
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За FashionPoint
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