3 current trends in the world of aesthetic procedures

New products on the market and a positive attitude towards the latest technologies in the segment have had a positive effect on the aesthetic business

3 current trends in the world of aesthetic procedures

Over the past year, we have observed various trends worldwide, which have outlined new directions and challenges for one of the most dynamic areas in the aesthetic business. The change in consumer behavior, new products on the market and global attitudes towards the latest technologies in the segment have had a positive impact on the entire industry, which we are already seeing locally.

Despite the market turmoil in early 2020, today the aesthetic industry enjoys constant growth and rapid development in terms of the dynamics of supply and demand.

Marie Claire specializes in some of the most popular new approaches to aesthetic procedures at the moment. The material covers techniques such as microneedling, non-operative lifting, dermal fillers, as well as new developments in cosmetology.

What are the most intensively developing areas in aesthetic procedures in 2021?

What are the current trends in fillers

Wider application of dermal fillers

"Filler technologies have made great strides in the last year and the continuing trend for their use is to use them in smaller concentrations, locally - it's not about longevity, it's about small changes often," says dermatologist and founder of PFRANKMD Paul. Jarod Frank.

Fillers can be used to add volume to facial features, improve the appearance of bags and dark circles under the eyes or reduce the appearance of fine lines.

"There are new injectable products and technologies that are constantly appearing on the market," said Alice Lowe, a dermatologist, quoted by Marie Claire. The procedures for rejuvenation and natural shine with hyaluronic acid are becoming more and more popular, and the new formulas on the market allow treatment in fine areas such as the neck, chin and eye line.

Microneedles in action

A new generation of anti-aging complex

Microneedling is an established remedy for treating acne scars, reducing the appearance of fine lines and improving the overall texture of the skin, which has been used for years. The latest innovation in this field is the use of radioneedling with radio frequency throughout the body in combination with minimal doses of fillers and Botox, as an alternative to more invasive procedures.

According to the publication, this technology has been used in Korean skin clinics for years and combines the benefits of microneedling, fillers and Botox as a comprehensive anti-aging approach.

The effects of the "Korean method" are tightening of the treated area, natural glow and renewal of the surface layer of the skin. Time will tell whether such an approach will become popular in Europe, but online interest is certainly not lacking!

Body sculpting

Procedures in general are becoming more accessible

The body sculpting procedures are evolving with each passing year, and include more and more precise and closely specialized possibilities, thanks to the current technologies. Currently, hardware procedures for shaping and tightening the body are among the most sought after services due to their wide range of action and as an alternative to other methods.

They stimulate collagen regeneration, tighten and lift the skin, improve elasticity and relaxation, speed up blood circulation, smooth the skin, eliminate cellulite, reduce excess fat and shape the body, speed up metabolism and stimulate the secretion of glands.

Based on materials from Marie Claire анд AAD - American Academy of Dermatology

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