Increasingly, in the aesthetic industry there is talk of organization and proper management approach in business. These are basic and fundamental steps that are not something new in practicing businesses outside Bulgaria - how do they achieve this?
80% of the answer to this question lies in the proper management and marketing of customer visits and subsequent business processes during their implementation.
If we had to break down the actions for a customer visit, things would look like this:
We have a client who is looking for a solution for health, aesthetic or relaxing service.
This same client makes a visit to our site through a reservation.
Behind this reservation is a professional: a doctor, a therapist or a stylist, as well as a set of devices, manual equipment or both, and in 99% of cases - consumables accompanying the therapy.
After performing the procedure, the picture we drew changes its character:
The client pays for his service or buys an additional client package with multiple visits, other promotional offers or care products - that is, he realizes additional income on the site.
Let's follow the other details after the service:
- Payment of salary or remuneration based on% of turnover;
- Use of equipment, in most cases taken on payment, for which we have maintenance costs;
- Consumption of available consumables and products from the warehouse inventory;
- Online marketing;
- Overhead resources.
In 99% of cases, a customer visit is realized according to these criteria - if we manage to store and process the received data in the right way, they can help us to accurately plan the ratio between income and expenses - a process whose optimization can lead to serious financial growth on a monthly and annual basis.
For this reason, the team of Fashion Point International has developed specialized CRM / ERP online software for reservations and business management.
Its function is focused and optimized on the ordering and servicing (execution) of customer visits, the correct and detailed reporting of income and expenses from them. You manage all this through an online calendar with a fast and intuitive interface, accessible through any device anywhere and anytime.
In short: 100% electronic, fast, easy and secure error-free management during all business processes.
Here are some technical details about the Fashion Point CRM / ERP client booking software:
The system has a smart algorithm that properly plans working hours, calculates the income and cost of an aesthetic business: dermatology clinic, laser center, SPA & Wellness, beauty studio, hair salon or private practice.
Provides in electronic format all generated information, information consents, customer procedures, files for entering parameters, used package visits, vouchers, as well as the ability to send notifications by e-mail or SMS, Viber, Messenger.
The advantages when using "Fashion Point":
- Правилно управление на вашите финансови потоци;
- Идеално подредена клиентска база с пълна и детайлна информация за всеки клиент;
- Възможност да ремаркетирате клиентската си база, като им изпращате рекламни съобщения по и-мейл или телефон;
- Методи за приемане на онлайн резервация от различни източници: Персонален уебсайт, Facebook, Instagram и др.;
- Складов инвентар и фактуриране;
- Управление на персонал, кабинети и апаратура.
Вашите въпроси, относно „Fashion Point“, може да изпратите по и-мейл: marketing@fashionpoint.bg, или да се свържете директно с мен: +359 878 557 526 / Веселин Димитров.
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