Expanding the portfolio of the most sought after services in 2021
Many owners and managers of beauty salons, aesthetic practices and clinics are faced with difficult choices regarding the direction of development of the businesses they manage. Where to go in 2021 and what are the most promising trends in the field of aesthetic and beauty non-surgical services?
In addition to the standard portfolio of services, many marketers recommend expanding the variety of services offered as the most effective business strategy for small and medium-sized businesses in the segment.
What are the market trends in the field of aesthetic industry
Market trends and consumer attitudes show that hair removal is one of the most sought after services in the field of aesthetic procedures not only in Bulgaria but also worldwide. More than 13 million laser hair removal procedures are performed annually. These data clearly show that investing in equipment and know-how in this direction may prove to be a particularly profitable strategy in the next few years. More and more salons and centers are relying on the offer of hair removal services due to the increased demand.
Why laser hair removal is so popular
Hair removal is among the top 3 non-surgical aesthetic procedures preferred by clients. The share of laser hair removal is 39% compared to all other energy-based therapies worldwide, according to a study by the popular device manufacturer "Candela".
The same survey of consumer needs also shows that over 52% of respondents plan to try and start laser hair removal procedures. In 2021, the method is preferred to traditional hair removal methods such as waxing, shaving, epilating.
Laser hair removal is becoming more affordable
A private study by Acumen Research and Consulting predicts that the global market for laser hair removal could reach $ 3.9 billion by 2026. In conclusion, the trends in the segment show that laser hair removal is yet to become an increasingly common and sought-after service, which is logical given the advancement of the technologies used, which predetermines a more affordable price for the service and even faster and more attractive visible results.