How to improve the chances of a successful business in the constantly changing market conditions today?
More and more people are looking for aesthetic procedures and market conditions offer growth forecasts according to a number of statistical studies, some of which we have already mentioned in the FASHION POINT blog.
The trend is for more and more young people, including men, to seek aesthetic and relaxing procedures, including niche services such as prevention of facial skin aging and shaping procedures. Some of the businesses most affected by the first wave of the pandemic - hairdressing salons, gyms and beauty studios - will enjoy increased interest in 2021.
COVID-19 undoubtedly had a negative, but fortunately temporary effect on the demand for aesthetic procedures until mid-2020. Data for the market after April-May show unexpected growth. Analysts decode the data and explain this growth in the demand for aesthetic procedures in the second half of 2020 precisely with the imposed insulation. On the one hand, the sedentary lifestyle affects a large part of the population, and interest in reservations for aesthetic procedures in the first month of the year has increased compared to the same period last year, according to an internal study by FASHION POINT.
That is why we look at the various opportunities for development of your business - aesthetic center, office or retail outlet.
Expanding the range of services offered
Flexibility is very important not just for survival, but for the sustainable development of your business. Be one step ahead of others and optimize opportunities to attract and serve new customers remotely. Apart from the fact that time is the most valuable and non-renewable resource, given the need for anti-epidemic measures, more and more customers are attracted by opportunities for remote service and consultations, cashless payment and online booking for physical site visits. All these things are a great convenience for you, your business and your employees and partners.
Sustainable development of your business identity
Manage your brand with foresight and consistency to establish your name and ultimately turn service into your business card. Investing money, time and effort in a brand may seem far-fetched in a crisis when every small business is struggling to survive, but in the long run this type of investment is one that pays off over time.
Unified and standardized management system and active online presence are your shortcuts to real new customers!
Consistent brand management is one of the fastest ways for customers to remember you, and excellent service is the way for customers to come back to you. Targeted efforts in this direction can increase revenues by an average of up to 21-23%.
Maintaining social profiles and engagement in online communication can save you a lot of trouble - provide up-to-date and accurate information and try to be easily found in the sea of information on the Internet. Recognizable corporate colors and logos, as well as targeted ads, can increase visibility and attract new customers. Maintain a unified identity and style of communication in all social accounts - Facebook, Instagram, Twitter, YouTube, website, etc.
Update information in a timely manner - outdated, confusing or contradictory information can turn customers down and repel them at an early stage. The most successful salons and aesthetic centers have switched to online reservations, as well as to online stores integrated in their websites, which are extremely suitable for package sales of vouchers and procedures, a flexible system of discounts with access levels for loyal customers, cardholders, etc. .
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