How is the market segment of aesthetic medicine and beauty care recovering after a difficult year of lockdown? In its study, the website Enterpreneur shows data from a Technavio report that "the medical aesthetics market is poised to grow by $ 7.64 billion in 2020-2024, advancing with a CAGR of 7 percent over the forecast period."
Aesthetic medicine is becoming an integral part of self-care, bringing the segment to the forefront of industries that in 2021 seem to have overcome a significant part of the negative effects of the COVID-19 pandemic.
Anush Movsesyan is a head nurse in aesthetic and cosmetic medicine. Before Enterpreneur, she shared her observations on how cosmetic medicine remains largely unaffected by the global pandemic.
Aging is a universal issue, no matter what happens.
Aging is a topic we continue to face and should not be ignored. Movsesyan explains: "Anti-aging is related to constant care." Movsesyan understands that results are achieved through consistency, and when we stop, we often have to go back to where we started. However, she also states that lovers of aesthetics should not strive for unrealistic results, because it can harm them more than it helps them. It is always good to consult a medical professional and get realistic and achievable beauty advice.
Taking care of yourself is becoming an increasing priority.
During the pandemic, we noticed that people began to take more care of themselves. Society has realized how important self-care is. This includes everything from better food and more frequent exercise to beauty treatments. As technology advances, more and more people, regardless of gender, are incorporating aesthetic procedures into routine self-care to feel more satisfied with the good looks they are achieving.
Cosmetic practices have always been and still are extremely safe.
Although personal care is extremely important at the moment, safety is still a priority. "As licensed medical professionals perform aesthetic and anti-aging procedures, there is no doubt that safety is taken very seriously," Movsesyan said. - I strongly believe that cleanliness is never and will never be taken lightly in our industry, so these measures are not new to us. Undergoing aesthetic or anti-aging procedures is low risk when you know it is done by a licensed professional."