Many of our clients profile in the field of aesthetic procedures performed with the help of specialized devices. In recent years, hardware procedures have become increasingly popular and have permanently established their niche in the market in our country. What are the trends on the world market and what is the future of this type of services in the aesthetic industry?
In 2019 alone, the market value of the segment exceeded $ 1.4 billion, which means that more and more global companies are profiting from the production and distribution of specialized equipment for the body, hair removal, massage and more. The most commonly sought after devices are those for reducing cellulite, losing weight and tightening the skin and body.
Grow big
2019 was undoubtedly one of the most profitable years for this market, but how has the situation changed in the shadow of the COVID-19 pandemic? Before the coronavirus, the forecasts for the development of the segment were rather optimistic - in July 2019 Medical Insight forecasts a stable annual growth of nearly 13%. The study period covers a forecast period until 2023. This study showed a consumer attitude of growing interest in practices and procedures for body shaping and cellulite removal with specialized devices.
What is the reason for the popularity of hardware procedures
The capabilities offered by modern devices have significantly increased consumer confidence. New technologies make it possible to achieve results that until a few years ago were unthinkable without surgery. Today, clients tend to pay for a procedure more than once, but prefer a non-invasive procedure.
Demand and growth
In 2018, the American Association of Plastic Surgeons saw an increase in demand for non-invasive alternatives for body shaping and cellulite treatment - over 9%. This confirms the trend of customer preferences for non-invasive procedures. In the same year, more than 3.3 million procedures were performed worldwide.
Business after the first wave of the pandemic
Despite the undeniable liquidity of the hardware procedures and their growing popularity, the shadow of the COVID-19 pandemic has left its lasting mark on the forecast results for business growth. Most aesthetic practices around the world have been severely affected by safety measures and imposed lockdowns. At present, in 2021, it is increasingly difficult for businesses to plan accurately and bet on a secure card. However, expectations for the niche of hardware procedures are rather positive.
Development opportunities
If your business is headed in this direction, then you probably already know that more and more leading aesthetic centers around the world rely on this type of service. According to the cited report, which includes a detailed analysis and comparison of the markets in Europe, the Middle East, Asia and North America, the hardware procedures differ drastically in their target compared to the clients of plastic surgery. More and more young people are looking for hardware procedures for the body, as well as therapies for prevention of skin aging, microdermabrasion, laser hair removal and more. All indications are that this type of service will continue to enjoy success and increased demand, which is largely due to the greater availability of this type of equipment.
If you are facing the challenge of restarting your business and looking for new horizons, check out more articles in the Fashion Point blog that can give you ideas and solutions to various problems in the field of aesthetic business.
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